Nervous-system-aware copy
Messaging that avoids pressure and helps prospective clients find orientation, clarity, and next steps.
Trauma-informed marketing for mental health practices
Marketing that helps the right clients feel safe reaching out.
Cadena Communications helps therapists, counselors, and mental health organizations translate clinical care, values, and trust into websites, content, SEO, and outreach that feel clear from the first click.
Ashley Granby
Founder, Cadena CommunicationsBuilt for solo therapists
Group practices
Mental health brands
Clinics and organizations
The work
Clear communication for practices where trust matters.
People often look for care while they are overwhelmed, unsure, or protecting themselves from another bad fit. Trauma-informed marketing has to do more than sound polished. It has to lower confusion, communicate steadiness, and help someone understand whether your practice is right for them.
Ashley Granby brings more than a decade of communications experience and additional training through the Polyvagal Institute to create trauma-informed marketing that is thoughtful, direct, and emotionally attuned.
Practice-specific positioning
Brand language shaped around your modalities, client fit, values, and the way your team actually works.
Integrated visibility
Websites, SEO, content, email, and PR handled as connected parts of one trustworthy presence.
What changes
A steadier online presence for the people who are already looking for you.
Cadena Communications focuses on the moments that matter most: the search result, the homepage, the services page, the bio, the first email, and the follow-up content that helps a prospective client keep moving toward care.
- Messaging that sounds human and clinically respectful.
- Service pages that help clients self-select with less friction.
- Content that supports search without becoming generic.
- Outreach and public relations that reflect the practice with care.
Services
Flexible support for a full practice communication system.
Choose a focused project, ongoing monthly support, or a broader refresh when your practice has outgrown its current presence.
Brand and Messaging
Brand identity, voice development, positioning, and language for therapists and mental health practices.
Website Design
Website design, redesign, service-page copy, bio structure, and ongoing website management.
Content and Creative
Copywriting, copyediting, blog content, social content, newsletters, and design support.
SEO and Digital Marketing
Search-informed content, Google Business Profile support, email campaigns, and performance reporting.
Public Relations
Media outreach, press releases, reputation support, podcast pitching, and thought leadership content.
Strategy and Research
Audience research, competitor review, market insights, and practical marketing strategy.
Monthly packages
Ongoing marketing support with room to grow.
These packages create a consistent trauma-informed marketing presence so the right clients can find your practice and feel confident reaching out.
Foundation
$995/month
For solo therapists who want a professional online presence and a consistent foundation.
- Core messaging guidance
- Website and profile updates
- Local visibility review
- Monthly content planning
Growth
$1,795/month
For practices ready for consistent content, search visibility, and stronger client education.
- Everything in Foundation
- Two blog articles per month
- Social media management
- Monthly newsletter
- Quarterly strategy consultation
Connection
$2,795/month
For teams that want deeper visibility, PR support, and thought leadership development.
- Everything in Growth
- Four blog articles per month
- Media and podcast outreach
- Thought leadership content
- Monthly strategy consultation
Website projects
Practice websites that feel calm, useful, and true to the work.
About Ashley Granby
Communications experience with a deeper understanding of safety, trust, and connection.
Ashley Granby is a communications professional with more than a decade of experience and additional training through the Polyvagal Institute. She specializes in marketing for therapists and mental health practices, bringing branding, website design, content, social media, SEO, and public relations into one clear system.
Her work is especially suited for practices that want their marketing to feel professional without losing warmth, clinical nuance, or respect for the person on the other side of the screen.
Proof and samples
Writing, public relations, and practice content with a steady voice.
Mental health content
Educational articles for Mindcology
Clear, human writing for a growing mental health brand, shaped to feel informative, grounded, and accessible.
Public relations
Institutional press and media work
Organized communications support for public-facing announcements, stakeholder messaging, and earned media moments.
Practice visibility
Messaging systems built for trust
Brand, website, content, and outreach support that keeps trauma-informed marketing consistent across every channel.
"Ashley wrote informative, engaging and heart-felt articles for our mental health website when we were a start-up."
Trevor, Mindcology
"Ashley is a sharper than average PR professional who brings organization, project management, and great communication to any team."
Donna, Library of Congress
Start the conversation
Tell me about your practice.
If you are a therapist or mental health practice looking for clear, consistent, fully integrated trauma-informed marketing, send a note and Ashley Granby will be in touch within 1-2 business days.